Sunday, February 1, 2015

SEO Services: How Much Do You Need?

In his article How Much Should You Spend on SEO Services?, Jason DeMers does a fantastic job of describing the various types of SEO payment models, typical costs, concerns, and helpful reminders.

Having just completed an SEO project for a non-entertainment business company, I wanted to relate a couple of Jason’s points to that experience. 

If a company has a website, SEO is the highest ROI for every marketing dollar spent. I do not care what your business sells - everything sells on the Internet.  Baby boomers are running around with smartphones and laptops. I have met 77-year-olds with iPhones. A fully optimized website will out perform all print, radio, and television advertising on a dollar-for-dollar basis.

SEO takes time, and things change.  If you are the SEO-er, you are going to have to repeatedly remind your clients that optimization does not happen overnight, and that even when achieved, goals can be eroded by the competition over time. SEO is not something you do and then walk away. Like every aspect of a business, it is a process, and it must adapt to change.

“You get what you pay for, and you don’t get what you don’t pay for.” Some small businesses will attempt a “go-it-alone” SEO approach in order to save money. As Jason points out in his article, however, very few business owners have the skill necessary to do there own SEO. Even if they do, every hour spent SEO-ing, is an hour lost running the business. Most businesses get the biggest bang for the buck by establishing a working relationship with an SEO agency.

DeMers, J. (2013). How Much Should You Spend on SEO Services? Retrieved from:

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