Thursday, February 26, 2015

Is Your Business Really a "Full-Service" Business?

Over the last couple of years, I have learned to be cautious of utilizing the phrase “full-service” to describe my company. Many entrepreneurs are tempted to put that phrase in writing on their digital or print media, because they are attempting to acquire the largest audience possible.

Let’s use a recording studio as an example. If your company is full service, you do not need to list recording, mixing and mastering services. Clients assume that you can perform these standard tasks, and if you cannot then you certainly do not want to use the term “full-service.” In either case, it is better to be specific about the services your company actually offers, and to whom.

“XYZ is a recording studio in Gainesville, that specializes in recording, mixing, and mastering services for the independent musicians of Central Florida. We also offer CD duplication services.”

Be specific. Tell your potential clients exactly what you do, and by deduction, what you do not. Besides, the phrase “full-service anything” is old and worn out. Your company might appear out of touch.

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